I discovered Zeena Shah’s work online, in her shop Heart Zeena, when I was looking for whimsical packing tape (oh, the delights and oddities of running a children’s photography business!), and quickly fell in love with her aesthetic. She designs and prints gorgeous, charming things like wrapping paper and throw pillows (“cushions,” as they say in the UK). After taking her printmaking workshop, I met up with Zeena for meringues in London, and she talked to me a little bit about how she launched her business.