Over Valentine’s Day, I received this gorgeous marketing piece from my trusty graphic designers, Tracey and Nat, at Bolton Design. I was blown away!! So much so, that I immediately called Tracey to get the full story on the concept.
Happily, she was willing to share the whole story on the creation and execution of their “Refer Your Love” marketing campaign.
Continue reading “Bolton Design Creates Compelling Referral Piece”
This glass was a gift from a restaurant owner, not far from the marketplace in Rome, near where my friend Rachel used to live. The owner was charming and extra attentive, as we were the only guests in the tiny restaurant that evening, and he seemed amused to hear us carrying on in English. Rachel had explained to him, “My friend loves your glasses!” And the owner insisted that I take one home with me to America. Why did I love it so much? Well, to be honest, it was the name of the restaurant and the logo imprinted on it, Il Picolo Grande Chef, which literally translates to mean, “The Little Big Chef.” I mean, how cute is that?!
For the uninitiated, it may seem strange that Fashion Week, Fall 2010, occurred in February. Like many traditions, fashion has its own innumerable quirks. My friend Rachel works in fashion, for an agency in their hair and make-up department, and she has recounted many fantastic tales, such as the time she shoved boxes and boxes of eyelashes into a friend’s stuffed suitcase as she left for Paris, the only conceivable way to get them overseas to her artist even sooner than FedEx could have, in order for them to arrive in advance of the fashion show for which they were required (needless to say, Rachel’s hair and make-up artists think she is a miracle-worker).
